Aspen GTM is the Digital Boardroom for enterprise sales. It helps account teams build investment-grade business cases, navigate multi-stakeholder consensus, and execute deals as financial partnerships.

What is the Digital Boardroom?

The Digital Boardroom is a category of enterprise sales platform that reorients deal execution around the buyer's financial outcome. It's built for the era of financial stewardship where every purchase requires a defensible investment thesis.

Who is Aspen GTM for?

Aspen GTM is built for enterprise account executives, sales leaders, and revenue teams selling complex B2B solutions where multi-stakeholder consensus and financial justification are required to close.

The Customer Value Management Platform

The typical sales process was designed for the moment a customer is ready to invest. Aspen equips you for every stage that gets them there.

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The DigitalSales RoomBoardroom

Name: Aspen GTM
Brand: Aspen GTM

Get down to business.

The boardroom credibility you need to close your biggest deals

Quickly establish credible business value

value.veltrun.com/acme/value-blueprint

Configure & Share Value Blueprint

T&E Spend Management

Intelligent Spend Control

Veltrun's rules-based engine automates expense processing and policy enforcement, reducing finance overhead by up to 80%..

Resolution Confidence

—

Estimated Recovery

15%Conservative

40%Standard

80%Aggressive

Stakeholder Verification

Not Socialized

Customer Pain Context

Expense & Reimbursement Overhead

Manual submissions, policy violations, errors

Discovery Inputs

Employees Filing Expenses (Headcount)

Avg. Expense Hours (Hours/Month)

Fewer manual steps. Stronger compliance. Better spend control.

Here's what that looks like in practice.

–

Average reduction in expense processing time

–

Average annual savings for enterprise finance teams

–

On-policy submission rate achieved on Veltrun

–

Average annual recovery from duplicate payments and non-compliant submissions

The Question Worth Asking

Is out-of-policy spend quietly draining your margins?

Most finance teams focus on what's been approved. But the bigger number hiding in your T&E model isn't what employees expensed. It's how much slipped through manual review, duplicate submissions, and policy gaps compounding every month.

–

Expense reports contain errors or violations in manual environments

Manual submissions, duplicate payments, and policy exceptions consume an estimated 1 in 4 expense reports in organizations without automated enforcement.

–

On-policy submission rate achieved on Veltrun

Same team. Same budget. Veltrun customers achieve up to 87% on-policy submission rates by enforcing spend controls at the point of transaction.

value.veltrun.com/acme/value-blueprint/customer-share

Configure & Share Value Blueprint

T&E Spend Management

Intelligent Spend Control

Veltrun's rules-based engine automates expense processing and policy enforcement, reducing finance overhead by up to 80%..

Resolution Confidence

30–40%

Estimated Recovery

15%Conservative

40%Standard

80%Aggressive

Stakeholder Verification

Not Socialized

Customer Pain Context

Expense & Reimbursement Overhead

Manual submissions, policy violations, errors

Discovery Inputs

Employees Filing Expenses (Headcount)

3200

Avg. Expense Hours (Hours/Month)

4.5

Share with Stakeholders

Select which groups receive this brief

Primary Contacts

Line of Business Leadership

Finance

Add stakeholder group

Why Veltrun

Executive Brief

LOB Impact

IT Assessment

Financial Case

Settings

Branding

Permissions

Fewer manual steps. Stronger compliance. Better spend control.

Here's what that looks like in practice.

78%

Average reduction in expense processing time

$1.6M

Average annual savings for enterprise finance teams

87%

On-policy submission rate achieved on Veltrun

$280K

Average annual recovery from duplicate payments and non-compliant submissions

The Question Worth Asking

Is out-of-policy spend quietly draining your margins?

Nearly 1 in 4

Expense reports contain errors or violations in manual environments

Manual submissions, duplicate payments, and policy exceptions consume an estimated 1 in 4 expense reports in organizations without automated enforcement.

87%

On-policy submission rate achieved on Veltrun

Same team. Same budget. Veltrun customers achieve up to 87% on-policy submission rates by enforcing spend controls at the point of transaction.

IT Assessment

Data Privacy & Security

Target Compliance Standards:

SOC 2 Type II, ISO 27001 (Attainable Yr 1)

Security Certification Plan:

Pre-Deployment Pen Test, Qrtly Scans

Data Encryption:

AES-256 (Rest), TLS 1.3 (Transit) — Standard

Security Risk Assessment (Key Areas):

Access Control Implementation:Low Risk

Encryption Standards:Very Low Risk

3rd Party Vulnerability Mgmt.:Low Risk

Compliance Certification Plan:Low Risk

Incident Response Protocol:Standard Protocol

Technical Validation Status

Status

Not Reviewed

Date

mm/dd/yyyy

Reviewer Name

Enter name

Title

Enter title

Discussion

Add Comment

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IT Validation Log

Approval Tracker

TCO & Partnership Stability

Not Reviewed

Tech Stack Alignment

Not Reviewed

Scalability & Resilience

Not Reviewed

Data Integrity & Migration

Not Reviewed

Data Privacy & Security

Not Reviewed

Integration & Interoperability

Not Reviewed

Implementation & Support

Not Reviewed

Certify Technical Readiness

All sections must be reviewed

value.veltrun.com/acme/business-case/risk-register

Financial Case

Advanced Investment Analysis

CFO Feedback

Needs more detail on how implementation plan cuts structural risk in half.

Primary Contacts

Line of Business Leadership

Finance

Add stakeholder group

Why Veltrun

Executive Brief

LOB Impact

IT Assessment

Financial Case

Settings

Branding

Permissions

P&L Impact

IRR & Payback

Risk Register

Investment Recommendation

Export .xls

Risk register analysis | business case exposure

Base NPV

$4.2M

Base IRR

31%

Hurdle IRR

15%

Gross Exposure

Residual after mitigation

Upside potential

Implementation plan impact on TCO & net benefit

Spend Control Uplift

Adoption speed & coverage

Integration complexity

Internal resource requirements

Renewal cost inflation

Vendor lock-in risk

Your Suite to Unlock the Full Value of Every Deal

Engage

Partner

Lead

Break Through Quickly

Rally the Full Buying Committee

Credibly Architect Change

Establish business urgency from the very first call.

Embed live value quantification directly into your demo. Share a custom Value Blueprint that gives your champion what they need to initiate sponsorship from their boss and accelerate a bigger conversation.

Case Deflection & Resolution Efficiency

Inputs

Avg. monthly ticket volume

Mean time to resolution (hrs)

Discovery

Root cause signal

Which of these is most true here?

Knowledge fragmentation across systems

Poor ticket triage and routing

No closed-loop deflection measurement

+ Add option

Executive ownership

Who owns this problem?

VP / Director of Customer Support

Chief Customer Officer

COO / Head of Operations

+ Add option

Current coping mechanism

How are they handling this today?

Manual triage and ticket categorisation

Static FAQ / help centre articles

Hiring more agents to absorb volume

+ Add option

Risk trajectory (12–18 months)

What happens if this continues?

Support costs scale linearly with growth

CSAT erosion drives churn

Repeat contact rate compounds ticket volume

+ Add option

How this should be positioned

What's the winning frame?

Reduce cost per ticket at scale

Protect CSAT while growing headcount-free

Convert support from cost centre to retention lever

+ Add option

Projected Impact

Tickets deflected / month

MTTR reduction

Agent hours reclaimed / month

Current

Future

Tickets handled by agents

MTTR (hrs)

Show up as an executive partner, not another vendor.

Replace generic ROI calculators with institutional-grade financial models. Aspen builds the same business cases your customer's finance team would construct, earning you access to budget, executives, and approval.

Investment Appraisal

DCF Model · 3-Year Horizon

Assumptions

Discount rate (WACC)

Investment horizon (yrs)

Year 0 investment

Year 1 investment

Year 2 investment

Assumption Audit Log

WACC confirmed by internal Treasury — 12% hurdle rate

Benefits tied to signed LOIs — 3x pipeline coverage

Investment staged $400k/yr — gated on Y1 milestones

Investment Returns

$0k

Net Present Value

IRR

0 mo

Payback Period

Cumulative Cash Flow

−$400K$0+$1.2M

Cash Benefits

$2.4M

Direct revenue & cost savings

Non-Cash Benefits

Qualitative

Risk reduction & optionality

Turn deal complexity into a repeatable system.

Large enterprise deals are actually major initiatives. Aspen gives you the strategic advisory framework, advanced financials, and governance structure to lead any investment — at any scale of complexity.

AcmeCo Commercial Ops Modernization

Execution Items

Strategy

Feasibility

Roadmap

Capacity

Scope Control

Governance

Accountability

Risk Register

Early Value

Adoption

Enterprise value engineering. On demand.

Most teams can't justify expanding their full-time value engineering bench. Aspen is the extension, from a same-day business case audit to a board-ready case on your biggest deal of the year.

Learn more

Submit to Customer Finance Team

3-YR. TOTAL COST

$678K

Total cost of ownership

3-YR. BENEFIT

$1.4M

Total cashable benefits

3-YR. NET BENEFIT

$722K

Benefit minus cost

TCO Reduction

52%

Total Cost of Ownership Analysis

Proposed Solution

Current Solution

THE BUSINESS

Flip the script

CHASE THE

THE BUSINESS