Build your engine for more executive access, buying committee partnership, and deal sponsorship
A limited beta program for B2B tech AEs, AMs, and CSMs
Built for reps working active B2B technology deals where financial scrutiny, executive alignment, and business case quality matter.
The capabilities you need to build more executive sponsorship, and higher-value deals.
The Rep Beta is designed to help individual reps get moving with the parts of Aspen GTM that matter most when a deal needs stronger business value and more credible executive engagement.
Value Demo helps reps earn a seat at the table by turning product conversations into business-value conversations. It gives reps a stronger way to establish why the problem matters, what value is at stake, and why the buying committee should engage.
Business Case Builder helps reps build partnership and buy-in once they are at the table. The Rep Beta includes a lighter-weight version of the enterprise solution, designed to produce credible business case materials, financial framing, and customer-facing artifacts for active deals.
Initiative Manager is built for teams managing the full enterprise buying journey across stakeholders, workstreams, approvals, and ongoing value governance. It is not included in the individual Rep Beta.
We review the current state of your deal's business case, value narrative, financial logic, stakeholder alignment, and customer-facing materials. The goal is to identify where the deal is credible, where it is exposed, and what needs to be strengthened before the conversation moves higher in the organization.
Many companies leave value on the table because their hypothesis is over-indexed on features instead of business outcomes. Aspen GTM performs an exhaustive business value review to determine whether your value hypothesis is already strong or whether the value story can be expanded, sharpened, or financially reframed.
Selected beta participants receive the practical tools needed to support a more credible value conversation, including a bespoke business case template, financial model, professional slide outputs, PDF-ready materials, and customer-facing artifacts designed for real deal conversations.
The Rep Beta includes direct support for active opportunities, with the same type of customer-facing outputs and value engineering discipline normally associated with enterprise-level support. The goal is to help the rep move from product advocacy to business partnership.
The bundle includes selected Value Engineering as a Service offerings from Aspen GTM's VEaaS menu, adapted for individual rep participation. This gives reps access to expert value engineering support without requiring their company to already have a formal value engineering function.
Participants may also have the opportunity to contribute to Aspen GTM's research for The Value Motion, a broader framework for moving from sales motion to value motion in an era of greater financial scrutiny and buying committee discipline.
thevaluemotion.com →Enterprise Light Bundle
For a limited group of qualified reps, Aspen is making a structured business case, value demo, and live deal support bundle available through the beta program. The bundle is designed for reps who need enterprise-grade value support without access to a dedicated value engineer or business case tooling inside their company.
Complimentary beta access with research commitment is limited to reps who do not currently have access to a dedicated value engineer and enterprise business case tool at their company.
Market rate estimates are conservative directional benchmarks for comparable business case support, value consulting, enablement tooling, and financial modeling work.
AEs, AMs, and CSMs working active B2B technology opportunities
Reps selling into financially scrutinized buying committees
Reps without access to a formal value engineering team
Reps who need stronger executive-facing business case materials
Reps who believe the standard sales motion is no longer enough
This beta is not designed for generic prospecting support, pitch-deck polish, or lightweight sales advice. It is for reps who need to build credible business value and partnership inside real enterprise deals.
We start with a short conversation to understand your role, your company, the type of deal you are working, and whether the Rep Beta is the right level of support.
We review your current value hypothesis, business case materials, financial logic, stakeholder context, and deal narrative to identify what needs to be strengthened and where the greatest leverage is.
Selected participants receive their Enterprise Light bundle, deal-specific outputs, and ongoing support to move their opportunity forward with stronger business value and executive alignment.
Reach out to get access to the full menu and detailed overview.